About Awareness Avenue

Awareness Avenue started with the vision to create jewelry around the semicolon trend famous at the time that reminded everyone to focus on things that truly matter. They believe those things are Abundant Love, Kindness, Family, Friends & Support. The brand focuses on creating jewelry for gifting purposes.

The Challenge

The primary challenge that the brand faced, even after successfully validating their product-market fit, encompassed two pivotal aspects. 

Firstly, they grappled with the intricate task of scaling their operations while ensuring profitability. 

Secondly, they struggled to maintain consistent performance, which meant that their operations and results varied, posing obstacles in their pursuit of a steady and reliable trajectory. 

The Process

Inventory restructuring

Inventory restructuring was required to streamline product testing which helped us find the best performing product-types that can then be leveraged. For this, we created product sets based on different product categories that the brand offers and the price point which was then analyzed and presented.
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Content testing

We tested out different content formats & themes like videos, complex carousels with text as opposed to usual product display carousels tested in the account earlier.

This allowed us to achieve a depth of analysis where we could track performance of content pieces that had, for example, “ product feature “ as the theme for primary text, headline & description and were Carousels, specifically in the ToF.
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Audience testing

Finding a compatible set of interest-based audiences for the ToF, testing lookalike audiences (on FB/IG) of engagers and specific retargeting of warm audiences. We also created specific retargeting campaigns of existing customers, to improve the repeat purchase patterns and improve LTV of our customers.

Results Generated

• Helped a brand generate $1.5Mn in Revenue in the midst of the Pandemic

• ROAS of 3.3X generated with an ad spend of $475K

Conclusion

In conclusion, our partnership with Awareness Avenue, a B2C jewelry e-commerce business, yielded remarkable results despite the challenges they faced. During a challenging period, we helped them generate an impressive $1.5 million in revenue, showcasing how effective strategies can go a long way for a business. Our inventory restructuring, content testing, and audience testing strategies played a vital role in streamlining their operations and boosting performance.

If your business can relate to the success story of Awareness Avenue and you're looking to achieve similar results through remarketing and advertising strategies, don't hesitate to contact Tealbox. We have the expertise and experience to help you grow your brand and boost your sales. Reach out to us today to discuss your specific needs and goals. Let's work together to take your business to the next level!

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