Get Your Business GA4 Ready
We will help you migrate all your Google Analytics data (Universal Analytics) to GA4, and get you ready to scale your business in 2023
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What Is Happening?
Google is sunsetting its current version of Google Analytics, also known as Universal Analytics from July 1, 2023, we will no longer be able to use the current version of Google Analytics platform to track customer journeys effectively and optimize our sales and marketing spends.
Basically
- Google Analytics will be gone, and with it all of your campaign data as well. Gone for good.
- But the good news is, we have GA4 to move everything to. GA4 is Google’s answer to the whole whirlwind of changes that attribution and tracking have been going through since iOS14 got dropped onto us.
- What Google has NOT done, however, is that they have not made GA4 setup very intuitive. But that’s not a problem for you!
Our team of analytics and attribution experts will come in and setup GA4 perfectly for you, so you can see your data flowing seamlessly and being shown in clear dashboards, with no leaks!
Why is Google Doing This?
As you must have observed, there has been a lot of uproar and discussion around Internet User Privacy rights post the Cambridge Analytica Scandal. This has led to policy implementations such as the General Data Protection Regulation (GDPR), and updates like iOS 14.1.
All these changes have limited the capabilities of the current tracking (consumer behavior data collection) mechanism used by platforms like Google Analytics. These platforms relied upon tracking consumer data through third-party cookies. We are slowly moving towards a cookie-less world, which means the current Google Analytics version will be rendered useless.
The Solution -
GA4 (Google Analytics 4)
GA4 is Google’s answer for a cookie-less future.
From a technical standpoint, GA4 relies upon event-based tracking while UA relies upon session-based tracking. Read more here.
What does that mean? Customer tracking still exists, but the number of data points and effectiveness of tracking has moved from being absolute to being probabilistic. This makes it all the more critical to have super-sophisticated AI models trained around your business to be able to make better guesses about consumer behavior.
GA4 is Google’s answer to all of our tracking problems. Its advanced tracking infrastructure and AI models (once trained with sufficient data) have the best and most accurate guesses that bring back the joy in marketing. You can track customers and improve your online marketing campaigns.
Key Events To Remember
You are still able to use and collect new traffic data in your existing Google Analytics property
You will still be able to use and collect new traffic data in your existing Universal Analytics 360 property
For six months you can access historical data in your current Google Analytics property after the six-month grace period
By January 2024, existing data on Universal Analytics 360 properties will no longer be available.
Want to Learn More About GA4?
Book Intro CallYou are still able to use and collect new traffic data in your existing Google Analytics property
For six months you can access historical data in your current Google Analytics property after the six-month grace peroid
You will still be able to use and collect new traffic data in your existing Universal Analytics 360 property
By January 2024, existing data on Universal Analytics 360 properties will no longer be available.
Our Recommendation
This will allow you to familiarize yourself with GA4 dashboards and all the options available for tracking data
Early switch will let you gather as much historical data and usage in the new experience as possible, preparing you for when Universal Analytics is no longer available
It shall also provide sufficient time and data to be populated in your GA4 platform to run AI-based attribution models over various events ensuring consistency in your results and tracking
GA4 Setup Successfully Completed For 100+ Clients ✨
What Does the Process of Setting up Your GA4 Look Like?
- Audit of your current Google Analytics (Universal analytics) set up
(A) If you’ve already enabled GA4, we’ll audit that as well - Defining a list of business KPIs and corresponding Events that need to be tracked
- GA4 Property Setup
- Enhanced eCommerce Setup (if applicable)
- Setup Google Data Studio dashboards
- Testing and Maintenance
If you’re curious about the details of each of these steps, our team has written an in-depth article to show you what each step entails. Check it out here
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Have you migrated to GA4 yet? It's mandatory for all online businesses. Read about it here. Book a call to learn more about how we can help you setup GA4 for your business.
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Best Part?
We’re data scientists turned advertisers, with a heavy data bend. Want to get our analytical perspective on your ad accounts? Book a call. We’ll chat with you, and in a week, share a detailed audit report with you For Free!
