How We Helped Mobile Text Alerts Reduce Average Cost Per Acquisition (CPA) by 50%

Company Background

Mobile Text Alerts is a B2B SaaS company that specializes in providing mass text messaging services to help businesses and organizations grow their revenue and streamline their communication. With over 20,000 businesses and organizations using their platform, Mobile Text Alerts caters to a diverse range of clients, from business owners to pastors and consultants.

The Challenge

Mobile Text Alerts faced two primary challenges when they approached TealBox Digital:

  • Unsustainable Cost per Acquisition (CPA): The company offered free trials as a lead magnet for their software, but their current CPA (cost per free trial) was prohibitively high, making it difficult to sustain their customer acquisition efforts.
  • Ad Metrics Concerns: Mobile Text Alerts also had several key metrics related to their advertising campaigns that were underperforming. These metrics included a historical click-through rate (CTR) of just 1%, a high account frequency of 4.5+, a 20%-30% bounce rate, a dramatic drop in checkout rate from 37% to 7.4%, a low trial rate of 7%-9%, and a reduction in the purchase rate from 0.8% to 0.4%.

The Process

Our approach to solving Mobile Text Alerts' challenges involved a two-step process:

1. Audit of the Account:

A comprehensive audit was conducted for Mobile Text Alerts' advertising account at various levels, including campaigns, ad sets, and ads. This audit aimed to uncover specific insights that would inform the strategy.

2. Fixing Account Inefficiencies:

  • Cutting Down on Wasteful Spends: Tealbox Digital identified and eliminated wasteful spending in the account that was inflating costs without generating returns.
  • Budget Optimization: Data analysis revealed opportunities to allocate the budget more effectively across different assets based on their performance. The goal was to optimize key metrics and ultimately reduce CPA.

Results Generated

CPA Reduction

Within just three months of collaboration, we achieved a significant 50% reduction in Mobile Text Alerts' average CPA. This reduction made their customer acquisition strategy much more sustainable.

Budget Optimization

The detailed audit of the entire advertising account allowed for efficient budget allocation, leading to improvements in key metrics and a substantial reduction in CPA.


Our collaboration with Mobile Text Alerts serves as a testament to the effectiveness of a well-crafted digital marketing strategy backed by a deep understanding of data. By addressing their specific challenges and optimizing their advertising efforts, we were able to help them achieve their goals and position them for continued success.

If your business can relate to the success story of Mobile Text Alerts and you're looking to achieve similar results through remarketing and advertising strategies, don't hesitate to contact Tealbox. We have the expertise and experience to help you grow your brand and boost your sales. Reach out to us today to discuss your specific needs and goals. Let's work together to take your business to the next level

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