Company Background

Mobile Text Alerts is a B2B SaaS company specializing in mass text messaging services to help businesses and organizations streamline communication and grow their revenue. With thousands of clients ranging from business owners to pastors and consultants, Mobile Text Alerts serves a diverse client base.

The Challenge

Mobile Text Alerts faced two main challenges when they approached TealBox Digital:

1. Unsustainable Cost per Acquisition (CPA): The company used free trials as a lead generation tool, but its CPA was too high to maintain their customer acquisition efforts.
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2. Underperforming Ad Metrics: Key advertising metrics were underwhelming, including:some text
   • Historical click-through rate (CTR) of less than 1%
   • Account frequency above 4.5
   • A bounce rate ranging between 20% and 30%
   • A significant drop in checkout rate from over 35% to under 10%
   • A low trial rate between 7% and 9%
   • A purchase rate reduced from nearly 1% to below 0.5%

The Process

Our solution involved a two-step approach:

Audit of the Account:

We conducted a thorough audit of Mobile Text Alerts' advertising account, assessing all levels from campaigns to individual ads to uncover actionable insights.

Fixing Account Inefficiencies:

1. Eliminating Wasteful Spend: We identified and cut unnecessary spending that was inflating the cost without contributing to leads.
2. Budget Optimization: We reallocated the budget to focus on better-performing assets, optimizing key metrics and reducing CPA
   

Results Generated

CPA Reduction

Within three months of collaboration, we reduced Mobile Text Alerts' average CPA by 50%, making their customer acquisition strategy more cost-effective.

Budget Optimization

The account audit allowed for precise budget reallocation, leading to improved metrics and a significant decrease in CPA.

Conclusion

Our work with Mobile Text Alerts demonstrates the power of data-driven digital marketing strategies. By addressing specific challenges and optimizing their ad efforts, we helped them achieve better performance and a sustainable customer acquisition approach.

If your business is facing similar challenges, contact TealBox to discuss how we can help you grow and succeed with tailored advertising strategies. Reach out today to explore how we can work together to elevate your business!

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