About Dekorio‍

Dekorio AS, founded in 2020 in Scandinavia, specializes in selling custom home decor products inspired by Norwegian design. The company offers a range of decor items aimed at improving indoor spaces, with sales primarily focused on the Scandinavian market.

The Challenge‍

As a newly established brand in the Swedish market, Dekorio faced the challenge of launching its business and testing the effectiveness of Facebook and Instagram as advertising platforms. Their goal was to develop a profitable sales funnel where the revenue exceeded costs and to scale their customer base by capitalizing on economies of scale to improve profit margins.

The key objectives were to:

• Start small by testing advertising approaches.
• Refine the strategy to drive profitability.
• Scale efficiently as customer growth accelerated.

The Process

1. Audience Testing
   We began by split-testing 26 different cold audience segments to identify the most responsive groups. Six of these audiences generated the majority of purchases, accounting for over 80% of sales, helping us optimize the brand's targeting approach.
2. Optimizing Product Catalogs
   Dekorio’s extensive inventory, particularly in lamps, was tested by creating product sets based on various attributes like color, price, and categories. This split testing revealed the top-performing catalog sets, leading to over 65% of purchases in the account.
3. Retargeting Strategy
   Initial tests showed a cart abandonment rate exceeding 87%, which posed a challenge in scaling. To address this, we implemented a messenger retargeting strategy in Sweden, which reduced the cart abandonment rate to 65%, paving the way for successful scaling.

Results Generated: Six-Figure Revenue Growth

In just three months, Dekorio AS scaled from a zero revenue base to six figures. Through careful audience testing, product catalog optimization, and retargeting efforts, the brand not only overcame its challenges but also established a solid foundation for future growth.

Conclusion‍

In a remarkable three-month journey, our partnership with Dekorio AS saw the successful establishment of the brand in the Swedish market. By focusing on three key areas—testing the effectiveness of Facebook and Instagram ads, building a profitable sales funnel, and efficiently scaling the business—we were able to drive significant results.

Dekorio grew from zero to six figures in revenue, proving the power of strategic marketing and the ability to rapidly scale when executed with precision and dedication.

If your business can relate to Dekorio’s success story and you’re looking to achieve similar results, contact Tealbox today. We’re ready to help you grow your brand, boost sales, and take your business to new heights! Reach out to discuss your specific needs and goals.

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