About Talking Point Cards‍

Talking Point Cards (TPC) is a card-based product created to encourage meaningful conversations in social settings, including dates, family gatherings, and relationships. The aim is to foster deeper connections through structured, purposeful dialogue while providing an engaging activity.

The Challenge‍

TPC experienced rapid growth, reaching significant annual revenue within 1.5 years using Facebook ads. However, as the brand grew, they faced challenges in scaling their advertising efforts while maintaining a consistent cost per purchase, which impacted profitability. The key challenge was to scale Facebook ads efficiently, ensuring predictable customer acquisition costs and sustained growth.

The Process‍

Tealbox conducted an in-depth ad account audit to identify specific customer avatars that were crucial for driving sales. We based our analysis on demographic factors such as age, gender, and interests, as well as communication data. Our strategy led to substantial improvements in key performance metrics. Within three months, we achieved a significant growth in purchases while simultaneously reducing the Cost of Customer Acquisition (CAC).

Results Generated

• March:
  In March, we began by identifying and focusing on customer avatars that drove sales within the account. This laid the foundation for optimizing ad targeting and spending.
  
• April:
  By April, we had successfully reduced the CAC by 5%, demonstrating early improvements in the efficiency of advertising spend.
  
• May:
  In May, we scaled purchases by an impressive 70% while reducing CAC further by 20%, reflecting both increased sales and cost-effectiveness in our strategy.
  
• June:
  By June, we achieved a remarkable 2.5x increase in overall sales volume, showcasing the success of our efforts to scale the business while optimizing acquisition costs.

Conclusion‍

Our partnership with Talking Point Cards successfully addressed the challenges of sustaining and expanding rapid growth in their playing cards e-commerce business. Through detailed customer avatar analysis and a well-optimized advertising strategy, we were able to scale their Facebook ads while maintaining a reduced cost per acquisition. The result was a 2.5x growth in sales volume and a 20% reduction in CAC within just three months.

If your business is facing similar challenges and you're looking to achieve similar results, Tealbox can help. Contact us today to explore how we can grow your brand and boost your sales through effective remarketing and advertising strategies. Let's work together to take your business to the next level!