Universal Analytics (UA) was the third major release of Google Analytics and has been the default workspace version for the better part of a decade since its implementation in 2012. With the introduction of mobile apps, machine learning, and new legislation such as GDPR, the UA version was not designed for today’s tracking needs and expectations. The GA4 has been designed keeping the above issues in mind and more.
From a more technical perspective, GA4 relies upon event-based tracking while UA relies upon session-based tracking. (We will discuss some of the important impacts of this shift in the sections below)
Here are some of the Key Features of GA4:
Here is another detailed piece on GA4 and how its different from Universal Analytics.
To know more about how we can help you with the GA4 setup, you can check out Our GA4 Setup Offerings - What can we help you with?
Are you a digital business looking to win the BFCM (Black Friday Cyber Monday) this Thanksgiving? Get in touch with us and we’ll send over a free guide on the best BFCM myth-busters!