The brand started with the vision to create jewelry around the semicolon trend famous at the time that reminded everyone to focus on things that truly matters, which were We believe those things are Abundant Love, Kindness, Family, Friends & Support. The brand focuses on creating jewelry for gifting purposes and it has one single beautiful purpose. To show the world around you, that you care and that sufferers of mental health issues matter.
Even after validating their product-market fit the brand was struggling with 2 things:
Jay and I have gone over the audit and we're both genuinely impressed with your work. Personally I expected no less, because I have only had good experiences working with you guys so far, however this still surprised me. As far as a free audit goes, I have never personally seen better and I speak for both Jay and I when I say we'd be happy to proceed and acquire your assistance.”
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