The business is a Monthly subscription book box with a small artisanal surprise goodie (bath salts, dark chocolate, cocoa powder etc.). Their USP is making book reading a fun experience wherein the incoming books are always a surprise (in line with the user choice of genre, though) and comes in along with the goodies.
The idea is to have people prioritize “ME” time for themselves.
The brand had 2 problem statements that they were looking to overcome:
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E-commerce (Subscription Box)
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