How We Helped A Book Subscription Business Scale MRR By 5X And Generate A 3.13x front-end ROAS, And Over 18x Lifetime ROAS

Luxuread

Book Subscription Business
Company Background:

The business is a Monthly subscription book box with a small artisanal surprise goodie (bath salts, dark chocolate, cocoa powder etc.). Their USP is making book reading a fun experience wherein the incoming books are always a surprise (in line with the user choice of genre, though) and comes in along with the goodies.
The idea is to have people prioritize “ME” time for themselves.

Problem Statement:
The brand had 2 problem statements that they were looking to overcome:

  • Low subscriptions for the business
  • Low CLTV of the business

Key Metrics:

  • Scaled MRR by 5X in first 3 Months of advertising
  • 323% increase in Total Quarterly Revenue
  • 1270 new subscription
  • Generated a ROAS of 3.13X on the front end, and over 18x ROAS over its customers' lifetimes
  • Scaled the CLTV for the business to $300

Results Generated:

  • SCALED MRR FOR THE BUSINESS
    Generate a 5X MRR growth within 3 months for the business


  • SIGNIFICANT JUMP IN THE TOTAL QUARTERLY REVENUE
    323% increase in Quarterly Revenue from Q2 2020 to Q3 2020


  • INCREASE IN NEW SUBSCRIPTION FOR THE BUSINESS
    We helped the business increase generate 1270 new subscriptions at a ROAS of 3.13


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