The business is a Monthly subscription book box with a small artisanal surprise goodie (bath salts, dark chocolate, cocoa powder etc.). Their USP is making book reading a fun experience wherein the incoming books are always a surprise (in line with the user choice of genre, though) and comes in along with the goodies.
The idea is to have people prioritize “ME” time for themselves.
Problem Statement:
The brand had 2 problem statements that they were looking to overcome:
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