How We Helped Scale A Home Decor Ecommerce Scale From $0 To $100K In 3 Months
Dekorio
Company Background:
Dekorio AS was started in the heart of Scandinavia in 2020. Inspired by Norway's beautiful nature and great outdoor areas, Dekorio's vision is to deliver quality products that will contribute to a better indoor environment, increased well-being and a better environment. They bring custom home decor pieces native to Norwegian culture.
Problem Statement:
The brand was very newly started and wanted to scale in the Swedish market with the following objectives:
- To test Facebook/Instagram as an ads channel to build a profitable sales funnel on
- Scale the funnel to improve his volumes, thereby thickening margins through economies of scale
Methodology:
- We started testing audiences i the account to identify the right customers for the brand by split testing 26 audiences in the cold audience campaigns. (6 of these audiences generated 80% of the purchases for the brand).
- The brand had a huge inventory of lamps. We split tested created product sets based on color variants, pricing and categories to identify the best performing catalog sets for the account which yielded a optimize product set in the account which gane >65% of the purchases in the account.
- Apon testing the campaigns the ads had a high cart abandonment rate of >87% which was becoming a blockage in scaling to counter which we installed a messenger retargeting strategy in the Sweden Region which reduced the cart abandonment rate of the account to 65% helping us scale the account
Key Metrics:
- $0 to $100K in 3 Months
Results Generated:
- SCALED REVENUE TO 5-FIGURES
With extensive audience and content testing, we helped the brand find performing combinations of audience, content formats, content themes, ad placements etc and scale their revenue to 5-figures.
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