How We Helped Scale A Playing Cards Ecommerce Business 2.5X Their Purchase Growth Within 3 Months At A 20% Reduction In CAC

Talking Point Cards

Company Background:

Talking Point Cards is a novelty card product that facilitates conversation within most common social situations like on a date, in a relationship, in a family setting etc. The vision behind the product is to facilitate purposeful conversations via a fun medium of gameplay that help people improve their relationships and connect on a deeper level all while having a good time with people that matter to them.

Problem Statement:

TPC had grown from $0 to $2Mn in ARR in 1.5 years through Facebook ads and came to us looking for their next set of growth that puts them on the map. The specific problem statements were:

  • The account was not able to scale the ads at a consistent cost per purchase.
  • We did an ad account audit and identified potential customer avatars that were driving sales in the account based on age gender interest and communication data audit.
Key Metrics:
  • 2.5X Growth in the purchases within 3 months
  • 20% reduction in CAC
Results Generated:
  • We scaled the sales volume by 2.5 in three months by investing in customer avatars that were driving sales in the account


               March 2022

               April 2022 Reduction in CAC by 5%

               May 2022 Scaled purchases by 70% and the cac further reduced by 20%

               June 2022 2.5X Increase in sales volume

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