Talking Point Cards is a novelty card product that facilitates conversation within most common social situations like on a date, in a relationship, in a family setting etc. The vision behind the product is to facilitate purposeful conversations via a fun medium of gameplay that help people improve their relationships and connect on a deeper level all while having a good time with people that matter to them.
TPC had grown from $0 to $2Mn in ARR in 1.5 years through Facebook ads and came to us looking for their next set of growth that puts them on the map. The specific problem statements were:
April 2022 Reduction in CAC by 5%
May 2022 Scaled purchases by 70% and the cac further reduced by 20%
June 2022 2.5X Increase in sales volume
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