Turquoise Moose is a Trusted Gem Source for many creators , specializing in hard-to-find stones and unique mines. In addition they also offer jewelry items like Earrings & pendants made out of rare gems.
They deal in cabochons mined from rare mines from across the world with an exquisite collection of cabochons that come in multiple shapes, colors and dimensions. They started out being limited to a few states around Nevada, USA in terms of markets and have now expanded geographically to all states across the US as well as to the UK, Australia and a few other international markets.
For AD PERFORMANCE IMPROVEMENT :
We tested out different content formats & themes like videos, complex carousels with text as opposed to usual product display carousels tested in the account earlier.
We even conducted rigorous content tagging to tag each piece of content that was used or was in the pipeline to be used, tagged for Primary text, creative, headline and description.
This allowed us to achieve a depth of analysis where could track performance of content pieces that had, for example, “ product feature “ as the theme for primary text, headline & description and were Carousels, specifically in the ToF.
Or for example analyze the performance of content where descriptions used was of the theme “ Hooks/Sale” with the creative being a Carousel without text.
For improving CUSTOMER RETENTION
For improving AVERAGE MONTHLY REVENUE
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